SEO-ify for search-ification

A group activity to help understand understand SEO and work towards organizing & categorizing content.

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SEO-ify for search-ification

What & why

Making your website show early in search results helps people find you.

We need to help search engines understand our content, our search keywords—and write content for human beings.

Organizing & categorizing content will really help websites show in search results.

Set up

  1. Form into pairs
  2. Go to the Mill Street Florist website
  3. Work together to improve the SEO for the site
  4. Discuss the solution as a group

Focus on these pages

A. Determine the focus

  1. Figure out the focus of the website & each page
  2. Determine the top 5 keywords people might search
  3. Massage the keywords for the 3 different pages
  4. Prioritize the keywords for each page from 1–5

You will end with 15 prioritized keywords—keywords can (and should) repeat on pages

B. Improve the SEO for every page

Pay attention to your top 5 keywords!

  1. Write a unique & helpful <title> for each page
  2. Write a max 150 character description for each page
  3. Improve keywords in the <h1>
  4. Improve keywords in the first <p> tag
  5. Improve keywords in the <a> tags (navigation?)
  6. Improve keywords in the URLs

C. Structure the information

  1. See if the website has objects that match Schema.org—and quickly outline the important information
  2. Prepare content for social media:
    • Title
    • Description
    • Preview image
Start

SEO-ify for search-ification

A group activity to help understand understand SEO and work towards organizing & categorizing content.