Writing checklist Content Consistency Languages Content Content is high quality and relevant. Only normal words used. Concise content—half, then half again. Writing has a distinct and appropriate personality. Content is honest and factual. (With proof.) Technical terminology and jargon are avoided or well explained. All spelling mistakes eliminated. Content has been read out loud. Short paragraphs. Descriptive and short headings. Lots of headings. Headings are front-loaded with important words. Lots of lists. Important words and terms highlighted with bold or italic. Inverse pyramid writing: conclusion that the top. Liberal use of whitespace: between paragraphs, between headings, etc. Active voice used. Is a TL;DR useful? No use of “Click Here”. Consistency Addresses the user directly: you, us, we. Gender neutral pronouns are used. Contractions or not (e.g. can’t vs. cannot). Possessive names ending in “s” have the extra “s” (e.g. Thomas’s). Use sentence case in headings. (e.g. Super duper vs. Super Duper). Consistent use of serial comma. Dates formatted in an international format. Numbers under 100 spelled out. Consistently spelled out “percent” or use %. Space between numbers and unit in metric measurements. Use periods in acronyms or not (e.g. a.m. vs. am). Use capitalization in acronyms or not (e.g. am vs. AM). Provinces & countries as acronyms or written out (e.g. CA vs. Canada). Languages Canadian English spelling used.Wikipedia: Canadian English, Oxford Canadian Dictionary Keep accent marks for other languages. Italicized or quoted unusual terms (e.g. “awesomesauce”). Other languages marked with <i lang="…"> and proper language attribute.